Streamlining Merchant Center Management with Google Ads Script for Newly Disapproved Products
Managing a Google Merchant Center account efficiently is crucial for maintaining product visibility and sales. Disapproved products can significantly impact your performance, which is why we're introducing a powerful Google Ads script to help identify newly disapproved products in your Merchant Center.
Features
- Automated Identification: Automatically detects products that have been newly disapproved.
- Detailed Notifications: Sends detailed email notifications with a summary of the disapproved products.
- Easy to Set Up: Simple setup process using Google Sheets for data management.
Instructions
- Prepare Your Spreadsheet: Make a copy of the template Google Sheet here. This sheet will store your data.
- Set Up the Script: In your Google Ads account, navigate to Tools & Settings > Scripts, then create a new script and paste the provided code.
- Customize Your Script:
- Replace
"INSERT URL OF YOUR GOOGLE SHEET COPY"
with the URL of your copied Google Sheet. - Input your Merchant Center ID in the
merchantId
variable. - Configure the
clicksThreshold
andtimePeriod
as desired. - Set the
emailRecipient
to the address where you want notifications sent. - Enable API: Shopping content in Advanced APIs
- Authorize and Run: Authorize the script to run under your account and set a trigger for regular checks.
Code
/******************************************
* Newly Disapproved Products
*
* Google Ads Script for identifying newly disapproved in Google Merchant Center,
* if product has clicks before
*
* Created by: Dmytro Tonkikh, chiliad & TrueClicks
*
* Telegram channel : t.me/adwordsscripts
* Websites : https://adsapp.report
* https://trueclicks.com
*
* - Automated Identification
* - Detailed Notifications
* - Easy to Set Up
******************************************/
// Make a copy of this Google Sheet: https://docs.google.com/spreadsheets/u/1/d/1-PfwEaaReSvOup8ki_HbuZlCCj2xXpzCulA8NpuriHg/copy
var ss = SpreadsheetApp.openByUrl("INSERT URL OF YOUR GOOGLE SHEET COPY ");
//Insert your Merchant Center ID
var merchantId = '';
var clicksThreshold = 0;
var timePeriod = "";
//Available values for timePeriod variable: TODAY, YESTERDAY, LAST_7_DAYS, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS
//Leave timePeriod empty for ALL_TIME product stats.
var emailRecipient = "test@test.com";
//DO NOT CHANGE SETTING BELOW
var productItemIds = {};
var products = {};
var languages = languageConstants();
function main() {
var currentProducts = getProductData();
disapprovedProducts();
getProductStats();
var newDisapprovals = Object.keys(products).filter(x => !Object.keys(currentProducts).includes(x));
if (newDisapprovals.length > 0) {
var newValues = newDisapprovals.map(function(x) { return [x, products[x].title, Utilities.formatDate(new Date(), AdsApp.currentAccount().getTimeZone(), "yyyy-MM-dd")] }).filter(function(x) { if (products[x[0]].clicks >= clicksThreshold) { return x } });
var newValuesSheet = ss.getSheetByName('new values');
newValuesSheet.getRange(newValuesSheet.getLastRow() + 1, 1, newValues.length, newValues[0].length).setValues(newValues);
sendEmail(newValues);
}
var headers = ['id', 'title', 'clicks', 'conversions', 'aggregatedDestinationStatus', 'availability'];
var values = Object.keys(products).map(function(x) { return headers.map(function(n) { return products[x][n] }) });
values.unshift(headers);
ss.getSheetByName('data').clear().getRange(1, 1, values.length, values[0].length).setValues(values);
}
function getProductData() {
var retVal = {}
var values = ss.getSheetByName('data').getDataRange().getValues();
var headers = values.shift();
values.forEach(function(x) { retVal[x[headers.indexOf('id')]] = headers.reduce(function(s, c, n) { s[c] = x[n]; return s }, {}) });
return retVal;
}
function getProductStats() {
var query = "SELECT segments.product_item_id, segments.product_feed_label, segments.product_language, metrics.clicks, metrics.conversions FROM shopping_performance_view WHERE segments.product_item_id IN ('" + Object.keys(productItemIds).join("','") + "')";
if (timePeriod !== "") {
query = query + " AND segments.date DURING " + timePeriod;
}
var report = AdsApp.search(query);
while (report.hasNext()) {
var row = report.next();
var productId = ["online", languages[row.segments.productLanguage], row.segments.productFeedLabel, row.segments.productItemId].join(':');
if (products[productId]) {
products[productId].clicks += parseInt(row.metrics.clicks)
}
}
}
function disapprovedProducts() {
var retVal = {}
var pageToken;
var query = `SELECT
product_view.id,
product_view.offer_id,
product_view.title,
product_view.brand,
product_view.currency_code,
product_view.price_micros,
product_view.language_code,
product_view.condition,
product_view.channel,
product_view.availability,
product_view.shipping_label,
product_view.gtin,
product_view.item_group_id,
product_view.creation_time,
product_view.expiration_date,
product_view.aggregated_destination_status,
product_view.item_issues
FROM ProductView
WHERE product_view.aggregated_destination_status = 'NOT_ELIGIBLE_OR_DISAPPROVED' AND product_view.availability = 'IN_STOCK'`
do {
var report = ShoppingContent.Reports.search({ query: query, pageToken: pageToken }, merchantId);
if (report.results) {
report.results.forEach(function(p) {
p.productView.clicks = 0;
p.productView.conversions = 0
retVal[p.productView.id] = p.productView;
products[p.productView.id] = p.productView;
var offerId = p.productView.offerId;
productItemIds[offerId] = true;
})
pageToken = report.nextPageToken
}
} while (pageToken)
return retVal
}
function languageConstants() {
var retVal = []
var search = AdsApp.search("SELECT language_constant.resource_name, language_constant.code FROM language_constant");
while (search.hasNext()) {
retVal.push(search.next())
}
return retVal.reduce(function(s, c) { s[c.languageConstant.resourceName] = c.languageConstant.code; return s }, {})
}
function sendEmail(values) {
var htmlBody = `<!DOCTYPE html>
<html>
<head>
<style>
body { font-family: Arial, sans-serif; }
.container { width: 600px; margin: auto; }
.header { background-color: #f2f2f2; padding: 20px; text-align: center; }
.content { padding: 20px; }
.footer { background-color: #f2f2f2; padding: 10px; text-align: center; font-size: 12px; }
</style>
</head>
<body>
<div class="container">
<div class="header">
<h2>Disapproved Products Update</h2>
</div>
<div class="content">
<p>Google Ads script identified <b>${values.length} product(s)</b> newly disapproved in your Merchant Center account.</p>
<p>Check products in <a href="${ss.getUrl()}">Google Spreadsheet</a></p>
<p>To review the specific reasons for each disapproval and to take the necessary steps for resolution, please follow the instructions below:</p>
<ol>
<li>Log in to your <a href="https://merchants.google.com/mc/products/diagnostics?a=${merchantId}">Merchant Center account</a>.</li>
<li>Navigate to the "Diagnostics" page to review the disapproved products and their issues.</li>
<li>Update your product data according to the provided guidelines.</li>
<li>Resubmit your products for review.</li>
</ol>
<p>For detailed guidance on resolving these issues, please visit our <a href="https://support.google.com/merchants/">Help Center</a>. If you require further assistance, do not hesitate to contact support.</p>
<p>Your prompt action is appreciated to ensure your products are available to shoppers without interruption.</p>
<p>Best regards,</p>
<p>Google Ads Script</p>
</div>
<div class="footer">
This is an automated message. Please do not reply directly to this email.
</div>
</div>
</body>
</html>`
MailApp.sendEmail({ to: emailRecipient, subject: "Newly Disapproved Products", name: "Google Ads script", htmlBody: htmlBody })
}