Introducing the PMax Placement Cleaner: Your Solution to Streamline Ad Placements
Managing Google Ads can often feel like navigating through a dense forest, especially when it comes to maintaining an efficient and effective placement list. Undesirable placements can diminish your ad performance, affecting your campaign's return on investment. That's where the PMax Placement Cleaner script comes into play, cutting through the clutter and automating the cleanup process to ensure your ads reach their intended audience.
Features
- Automated Cleanup: Say goodbye to manual audits. Our script simplifies the process, saving you time and effort.
- Improved Ad Performance: Focus your budget on placements that work, enhancing your overall campaign effectiveness.
- Ease of Use: With detailed instructions, the script is easy to install and integrate into your Google Ads account, regardless of your technical expertise.
Instructions
- Prepare Your Spreadsheet with PMax Placements on MCC level: Go to Report Editor → Predefined Reports → Other → Performance Max Campaigns Placements → Download as Google Spreadsheet. More information can be find on Google Ads support page here.
- Set Up the Script: In your MCC Google Ads account, navigate to Tools & Settings > Scripts, then create a new script and paste the provided code.
- Customize Your Script:
- Set the
REPORT_URLwithin the script to link to your Google Spreadsheet for placement data analysis from step 1. - Adjust the
placementListNameto correspond with your existing placement list name in Google Ads. - Authorize and Run: Authorize the script to run under your account and set a trigger for regular checks.
Step by step guide
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Code
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Final Thoughts
The PMax Placement Cleaner script is more than a tool; it's a strategic asset for Google Ads users aiming to optimize their advertising efforts. By automating the cleanup of your placement list, you can focus on what truly matters - crafting impactful ads that resonate with your target audience.